The road, and the water given free to whoever is on it. The logo does not illustrate that — the word already carries it: its connecting stroke is stretched into the road, and its own three dots fall as drops.
Direction A, chosen by Obai Sukar. Built on a name that has not yet been trademark-searched in Syria.
Three arrangements, one drawing. The Arabic always leads; SABEEL never sits above it.
| Item | Minimum | Class |
|---|---|---|
| Stacked logo | 25 mm wide in print · 120 px on screen | DECISION |
| Horizontal logo | 40 mm wide in print · 180 px on screen | DECISION |
| App icon / favicon | 16 px — the drops merge into dots, which is acceptable | DECISION |
| On a road sign | set by approach speed and viewing distance, with the roads authority | ABSENT |
The minimums are choices made here from how the drops render, not from a standard. They can be moved; they should not be ignored.
Three colours. Amber is the light on a dark road — it only ever appears on Ink.
| Pair | Measured contrast | Text |
|---|---|---|
| white on ink | 12.25 : 1 | yes |
| amber on ink | 5.88 : 1 | yes |
| ink on white | 12.25 : 1 | yes |
| amber on white | 2.08 : 1 | never |
Print matches (CMYK, Pantone, RAL) are not set: they are agreed from a physical proof against these values, not converted by formula.
Three open-licence families — free for commercial use, signs and logos included (SIL Open Font License).
Seventeen, drawn solid on one grid so they carry the same weight as the lettering and read from a moving car.
Drawn to proportion, not to size. Dimensions, letter heights and permits are set per site with the sign-maker and the General Establishment for Roads.
Short, plain, and a promise that can be checked. Written in Arabic first.
Every file is outlined — no fonts needed to cut or print. SVG for the sign-maker, PNG at 2× for screens.
Download every file — sabeel-brand-kit-2026-09-17.zip (1,962 KB)